Fast and risk-free product design

Making up to 100 iterations per product, Bhold has significantly minimized the risks, shortened the time to market and reduced prototyping costs associated with new product design. In addition, 3D printing opened a whole new world of complex and beautiful geometries that were impossible to achieve with traditional alternatives.

Data-driven design process

"With 3D printing, I was able to launch my first 4 products to the market within only 3 months. Traditional methods would require me to already produce the item before making it available, and each individual product takes anywhere between 9 months to a year to complete development and production. So, what took me only 3 months might have taken me between 2 to 4 years otherwise."

– Susan Taing, CEO / Founder of Bhold



Challenge and solution


Traditional manufacturing methods don’t allow enough design freedom, and creating prototypes is a lengthy, costly process. Taking a traditional route would mean product launches were held up considerably, with less products coming to market each year. Additionally, getting people to test the products out would be far more complicated and time-consuming.


By using Ultimaker 3D printers, Bhold revolutionized their product design process. Creating prototypes is now cheap and easy, reducing risk in the development phases. 3D printing removes many of the constraints associated with product manufacturing; giving the company complete design freedom and confidence in the new products' competitive edge.


Cost reduction

Unlike traditional manufacturing methods, Ultimaker printers don’t require heavy machinery or tooling. After initial setup, the only cost is the material used; and this is negligible

Adaptability and beta testing

It only takes a few hours to create a 3D printed prototype. Bhold can evaluate new designs and gain user feedback via a global community of testers and quickly create new iterations.


Without using third-party contractors, Bhold significantly increases flexibility. The design process shrinks from months to days; resulting in a shorter time to market.